Nancy wearing a denim jacket and yellow scarf stands in front of Eagles Pepsi Sign.

Hello, I’m Nancy! A digital storyteller, campaign strategist, and marketing creative based in Philadelphia, Pennsylvania.

I offer digital marketing services without the high cost of a corporate agency. It’s just me and you—working together to build your brand, grow your business, and figure out what actually works for your goals and needs.

I don’t just market. I build community, tell stories, and drive results.

My Services

  • I help you define your brand from the ground up, so you can communicate your business with confidence and clarity. By the end of the process, you’ll have a clear, actionable business plan and brand kit that guides your decisions and marketing strategy.

    Scope of Services:

    • Conduct research on target audiences, industry trends, and competitive landscape.

    • Craft a clear, actionable marketing plan aligned with your business goals.

    • Create a brand kit for consistent visual and verbal communication across all platforms.

    Performance Expectations:

    • Receive a documented marketing plan outlining your strategy, objectives, and recommended actions.

    • Receive a complete brand kit with logos, colors, fonts, and brand voice for consistent visibility.

    • Gain clarity on your marketing strategy and brand positioning to confidently communicate your brand.

  • I design and build modern, functional websites using industry-standard platforms such as WordPress, Squarespace, Wix, etc. Whether starting from scratch or updating an existing site, I ensure your website is easy to navigate, mobile-friendly, and professionally designed.

    Scope of Services:

    • Build or redesign your website using industry-standard platforms with intuitive UI and layouts.

    • Implement SEO, AIO, and keywords to improve search engine visibility.

    • Add functionality for contact forms to collect inquiries from visitors.

    • Set up e-commerce functionality for bookings or product sales (if necessary).

    Performance Expectations:

    • A fully functional, visually appealing website aligned with your brand

    • Website is launched and accessible online within the agreed timeline

    Important Notice: Customers are responsible for purchasing a custom domain, selecting their preferred website builder, and budgeting for any advanced functionality beyond basic features.

  • I create custom graphics, videos, and digital assets designed to make your brand stand out across platforms. From eye-catching social media posts to short-form videos and reels, I tailor every piece of content to match your brand’s voice and goals. Using industry-standard tools like Adobe Photoshop, Canva, Procreate, and Pixelmator Pro for design, and Final Cut Pro, Adobe Premiere, and DaVinci Resolve for video production, I deliver professional, ready-to-post content that grabs attention and drives engagement.

    Scope of Services

    • Design branded graphics, videos, and/or promotional materials tailored to your audience.

    • Format and deliver platform-ready assets sized optimized for each digital platform.

    • Stay up to date on creative trends to keep your content fresh and relevant.

    Performance Expectations

    • 3–5 original graphics or videos per week (based on package).

    • Up to two revisions per deliverable.

    • On-time delivery of ready-to-use content.

  • I manage your brand’s presence across multiple platforms to keep you active, visible, and connected with your audience. Posting is scheduled consistently or at peak times identified by platform insights to maximize reach. I also manage community engagement by monitoring and responding to comments, DMs, and mentions across platforms. On the backend, I track performance data like growth, engagement, and reach, then use those insights to refine your strategy for measurable results.

    Scope of Services

    • Develop and maintain a consistent, cross-platform posting schedule (Instagram, Facebook, LinkedIn, TikTok, etc.)

    • Create and publish on-brand content tailored to each platform.

    • Manage engagement by responding to comments, DMs, and/or mentions.

    • Track and analyze platform insights to measure and improve performance.

    Performance Expectations

    • 3–5 posts per week across agreed platforms (based on package).

    • Engagement responses within 24 hours during business hours.

    • Monthly analytics report with growth and strategy recommendations.

  • I create and manage digital campaigns that reach your target audience, drive engagement, and deliver measurable results. This includes social media ads, email campaigns, website marketing campaigns, Google Business Profile management, and Google AdSense integration.

    Scope of Services:

    • Plan and boost social media ad campaigns and website marketing campaigns.

    • Create and manage a Google Business Profile to increase brand visibility. 

    • Optimize campaigns by monitoring keyword research, ad copy testing, bid management, SEO.

    Performance Expectations:

    • Campaigns are executed according to the agreed schedule and budget strategy.

    • Paid ads are monitored for desired metric(s) and conversion(s).   

    • Ad performances are optimized for PPC, ROI, and ROAS.

    Important Notice: All paid advertising requires a separate budget for ad spend, including social media boosts and Google Ads.

My Portfolio