Cornerstone Client

As the Social Media Marketing Coordinator for Bellefield Presbyterian Church in Oakland, Pittsburgh, I was tasked with revitalizing the church's online presence and engagement across Instagram, our primary social media platform.

My process began with a full audit of existing content and engagement metrics. From there, I implemented a streamlined visual identity, focusing on minimalist but eye-catching designs that conveyed all key information at a glance. I developed a content calendar that aligned with church events, services, and outreach efforts, and utilized industry tools like Canva, Adobe Photoshop, Procreate and Final Cut to create engaging graphics and visuals.

One of my primary goals was to modernize and grow our college ministry’s presence, which was especially important as we welcomed the freshman class of 2024. Through targeted campaigns, boosted posts, and visually engaging storytelling, we saw measurable results over 12 months: a 50% increase in online engagement, $10,000 raised in donation within a 3 month campaign period, and boosted event attendance by 65%, directly leading to greater brand awareness among college students looking for a spiritual and social community in 2024.

What made this project meaningful to me was seeing how thoughtful digital marketing can genuinely bring people together. I honed not only technical skills like campaign management, graphic design, and analytics, but also soft skills like community engagement, message clarity, and consistency. The work taught me how to blend creativity with data and how to turn scrolling into showing up.