For Avenue 215 Self-Care Studio, I developed a full-scale video marketing strategy centered on showcasing the salon’s atmosphere, team, and unique approach to self-care. My goal was to help the brand visually communicate its “regularly irregular” philosophy, blending professionalism with the warmth and authenticity that clients experience the moment they walk through the door.

The project began with creative planning and storyboarding, where I collaborated directly with the salon owner and team to understand their goals, core values, and audience. Together, we built a content roadmap that balanced behind-the-chair storytelling, team introductions, and short-form promotional videos for social media. I also coordinated all filming schedules to ensure sessions fit seamlessly within the salon’s operating hours, capturing both authentic daily interactions and staged creative moments that reflected their personality.

During production, I focused on framing, lighting, and shot composition to highlight the studio’s aesthetic, its clean yet cozy environment, detailed interior design, and dynamic work energy. Each shoot aimed to bring out the brand’s spirit, emphasizing how the team connects with clients, expresses creativity, and maintains a high standard of care.

In post-production, I edited the footage using Final Cut Pro, where I handled every step from rough cuts to final export. My editing process included color grading, masking, keyframing, and motion tracking to ensure seamless transitions and a cohesive visual style. I fine-tuned pacing and rhythm to match the salon’s brand identity, which is smooth, uplifting, and elegant. I also designed the sound mix to complement each video’s energy, integrating subtle background tracks that enhance emotion without overpowering the visuals.

Each finished video was optimized for multiple platforms, including Instagram Reels and Facebook, ensuring consistency across digital touchpoints. The result was a suite of visually captivating, emotionally resonant videos that strengthened Avenue 215’s online presence and helped position the brand as both creative and client-focused.

This project exemplifies my ability to combine creative direction, video production, and post-production expertise to tell stories that feel authentic, cinematic, and aligned with the client’s brand vision.