At C. Lynn & Sons Landscaping LLC, I played a central role in building the company’s brand and digital presence from the ground up. I worked directly with the founding team to understand their values, voice, and long-term vision for their company.

It started with redesigning the brand identity. I gave their logo a refresh that still reflected their family-owned roots and local credibility. From there, I developed a brand voice that was confident, neighborly, and service-focused, designed to resonate with both residential homeowners and commercial property managers. One of the most impactful parts of this transformation was launching the company’s first website. I designed and built it from the ground up, creating a simple UI with clear service breakdowns, appointment booking features, and responsive layouts that made it intuitive and memorable.

To build continuous brand visibility, I ran a coordinated content strategy across Facebook, Instagram, and LinkedIn. I ensured platform consistency, tailored messaging, and a strong, professional presence across all channels. I created and edited video ads, service explainers, and promotional graphics that helped communicate seasonal offerings and build trust with potential clients. In the first 60 days, this content generated 24,602+ views, 338+ direct interactions, and helped the company grow from zero to ten 5-star reviews, creating a strong base of social proof and reputation. Beyond digital efforts, I designed physical marketing materials including custom flyers and print ads geared toward both residential and commercial clients.

This project is a clear example of how thoughtful marketing strategy combined with creative execution can elevate a small, local business into a credible and competitive brand. From logo design and brand development to website creation, cross-platform content, and print collateral, I led a comprehensive effort that helped position C. Lynn & Sons for long-term growth and success.