For my final project in Intro to Film at the University of Pittsburgh, I was tasked with designing a promotional campaign for a film of my choice. I chose Deadpool, a movie known for its fourth-wall-breaking humor, chaotic energy, and bold, unconventional style. This project allowed me to combine two of my biggest creative strengths: writing and video production.

I crafted an original movie review that brought out the film’s signature irreverent tone while applying the cinematic techniques we studied in class. My professor praised the piece for its intriguing voice and its ability to both analyze and embody the unique personality of the film—a rare balance that made the review stand out.

In addition, I created a teaser trailer that aligned perfectly with Deadpool’s branding—edgy, witty, and visually chaotic, yet intentionally structured. The trailer incorporated key film elements like quick cuts, voiceover, and meta-commentary, reflecting the techniques that made Deadpool so distinctive and popular. I focused on blending entertainment value with visual storytelling, all while remaining true to the franchise’s tone.

This project helped me further develop my creative writing, video editing, branding alignment, and tone-driven storytelling skills. It was a reminder of how critical it is in marketing to understand not just what a brand says—but how it says it—and how every creative choice can shape a viewer’s emotional connection to a story.

Read my review here: