As the Social Media Marketing Coordinator for Bellefield Presbyterian Church in Oakland, Pittsburgh, I was tasked with revitalizing the church's online presence and engagement across Facebook, Instagram, Twitter, and LinkedIn. The project, known internally as the Cornerstone Campaign, was more than just a content refresh—it was a strategic shift toward simplicity, clarity, and meaningful community connection.
My process began with a full audit of existing content and engagement metrics. From there, I implemented a streamlined visual identity, focusing on minimalist but eye-catching designs that conveyed all key information at a glance. I developed a content calendar that aligned with church events, services, and outreach efforts, and utilized tools like Canva, Meta Business Suite, and Hootsuite to automate and optimize delivery.
One of my primary goals was to modernize and grow our college ministry’s presence, which was especially important as we welcomed the freshman class of 2024. Through targeted campaigns, boosted posts, and authentic storytelling, we saw measurable results: a 35% increase in member attendance, a surge in event engagement, and a significant rise in visibility among college students looking for a spiritual and social home.
What made this project meaningful to me was seeing how thoughtful digital marketing can genuinely bring people together. I honed not only technical skills like campaign management, graphic design, and analytics, but also soft skills like community sensitivity, message clarity, and consistency. The work taught me how to blend creativity with data—and how to turn scrolling into showing up.